Sony has trouble managing the cost of manufacturing the PlayStation 5. The cost is currently $ 450 USD. Fixing a competitive price for the new console can be difficult for the company. Video game consoles are often sold for little or no profit because businesses expect to make money through video game sales. The PS4 sold $ 399 during its launch in 2013. The PS4 Pro was launched at the same price in 2016. The PS4 was estimated at US $ 381 to manufacture according to IHS Markit. If Sony wanted to maintain the same profit margin with PlayStation 5, the PS5 is expected to sell 470 USD. Bloomberg has made contact with Sony employees and executives who are divided on price issue. Some believe it would be better to match Mircrosoft's X series prices while others would prefer to take advantage of system sales. The cost of some parts increases the overall cost. The cooling system is exceptionally expensive for the PS5 as it costs a few dollars per unit. Sony has chosen more expensive d...