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Sony has the ball so far on his PS5


Sony drops the ball.

Now, since we know more about the PS5, it is obvious that it is actually a remarkably designed machine. It does not have the grunt of graphic processing, which has the series X, but the work on the custom SSD is remarkable and can have far-reaching effects on the game design if it is properly used.

So good the PS5 seems to be now, Sony seems to have done everything in his powerful thing to leave her like everything else. The PS5 seems to be an exciting machine in every way - and yet Sony's messaging was absolutely terrible, terrible and has caused many doubts and confusion that all have joined for a pretty bad first impression - and when there is a company that the The value of the first impressions should understand it should be Sony.

Before I continue, I want to clarify: I think Sony's dealings with the PS5 revelation was terrible so far. I do not think the PS5 itself is bad (as I have already said several times, it seems to be an exciting machine). I do not think the PS5 is damned to cut badly - it's too early anyway to say it now. But if Sony does not soon close the gap in the areas of marketing and messaging, they will be with the PS5 before a much more problematic console cycle than with the PS4.

The biggest problem was the bizarre way as Sony has transmitted information about the upcoming console. Unlike Microsoft's sharp, clear and precise messages about what the Xbox Series X is what it can and how powerful it is, Sony seems to be blind with connected eyes blind in a dark room. Microsoft, probably hit by the Ghost of the Year 2013 when the Xbox One has been associated with a stigma, which she never ran away thanks to more negative formerly impressions, has done everything in her power to ensure that there is no room for uncertainty and doubt gives. You specify everything about the console as it is clearly in advance without speaking or marketing. And if sind doubt or uncertainties - for example, as the fans recognized that Xbox technically no complete downward compatibility for the X has promised - answer the questions immediately (and always with the best possible answer).

Since the publication last December, we have always received information about the X series. Since then, we have received regular information on services, functions, games, controllers and technical data. This has led to a slow building of Hype and anticipation, while Microsoft has controlled the message to generate the illusion that you start the ultimate console.

In contrast, Sony's approach to the introduction of the PS5 is positive amateur. After some items in which some of their technical aspirations have been described for PS5 last year in the Wired Magazine, Sony fell silent about the console. I mean, they generally had a communication problem with their fans (eg: Cancel PSX, end E3, etc.), but it became particularly annoying with the PS5, because even if Sony spoke, they refused to acknowledge the upcoming console at all. And all the time about published Microsoft again and again information about the series X, which more and more revealed that they looked great. The uncertainties regarding PlayStation due to the departing of some high-ranking company instructors in recent years as well as global uncertainty due to the coronavirus have only aggravated these fears.

After their fans had to wait as long as they had done it, Sony's first official look at the PS5 under the given circumstances would have to be a Slam Dunk-Homerun. It was not.

To be clear: Mark Cerny is extremely talented and a gifted speaker. The PS5-deep-dive conversation emitted by Sony, which was originally intended as a GDC panel (GDC itself was canceled at the beginning of this year, also because of the Coronavirus pandemic), was okay for what it was. The problem was that the surrounding context means that it was not what it was, it was more.

Remember: This was the first time that Sony communicates about the PS5. Fans around the world were waiting for it. Mainstream news agencies would report about it. The PS5 had to look impressive. And it ... not?

Again, it is less about the technical data of the machine (which are great) than the presentation. A dry, technology-oriented deep dive, which contains no indication of the type of information that the people would like: how the console looks like the controller looks like the services will look like the operating system is or a look at the games, It does not matter to that was in this lecture. The closest recognition for a feature of public interest we have received in this lecture was the segment on backward compatibility ... that was also the worst treated part of the entire show and allowed a representation of the PS5, which with less than 100 ps4 games It is compatible to start to establish yourself and mainstream websites like Yahoo to report about it. And in all this time, Sony said nothing, she needed 48 hours to give out a clarry (in contrast, Microsoft needed less than 2 hours to clarify the Downward XX series.

The GDC conversation would have been great if it had come nach a consumer-oriented revelation. Maybe a short video that showed the console, and some games (similar to the NX revelation of 2016); At this point, we would give us the technical depression more information about an exciting and tangible console that we already knew, rather than talking to words and jargon, without us to apply anything. This technical dive is the first official message from Sony about the PS5 (unless you count for some reason the logo announcement as the official message) was a serious mistake.

The worst thing about it is that on the paper the PS5 of the competition is inferior if you look at only the technical data. The Xbox Series X seems to make it best on every level, with the exception of the SSD. And the SSD of the PS5 is really special! It could have advantages and advantages that could destroy the advantage that the Xbox Series X seems to have over the PS5 on the paper - except that's something you need to do show. If you try to promote a unique value for your product that can not be translated into conventional messaging, you are SHOW NOT SAGEN. Mark Cerny held a 25-minute painful lecture on the nuances of solid-state drives (which have been usual for over half a decade), and then I got a datasheet, which shows that the series X is superior to no conventional way Trust in the PS5 as a product.

Those who are informed (or Fanboys who desperately do not want to go to the competition) would of course deal with things and understand the nuances - but most people in the world will not do that. For her, the first word she hears, with you. For this reason, so many people are still believing that they can not play games offline with the Xbox ONE, or why the Wii U was confused for all their lives as an accessory for Wii. The first impression is important - and for the PS5, the first impression seems to be a console that is less powerful than the competition for which nothing can show and which can not even promise backward compatibility, even if the competition makes it to such a power Sale argument. It almost feels like a less extreme reversal of 2013.

These people are the people who make up most of the ~ 200 million that buy any generation consoles. And most of them do not have a good impression of the PS5. Sony can change the very good in the coming weeks and months - we have not even seen the console or the controller - and if, if, the next generation promises to be the best, which we have seen for some time. But in here and now you have completely dropped the ball on your news around the PS5.

Note: The views expressed in this article are that of the author and do not necessarily reflect the views of Gamingbolt as an organization and should not be returned .

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