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Google 'Stadia' service stops.MS, one cloud game solo

Google delivered the news of the Cloud Game Service Stadia service. As the news of Stadia's exit, which was considered a cloud game leader, which was expected to lead to innovation in the game market, the question marks for the entire cloud game market will be followed.

Due to the suspension of the Stadia service, the representative subscription cloud game is now competing with Microsoft's game pass and NVIDIA's GeForce Now. The industry expects Microsoft's soloist.

After two months of rumors, the service is stopped

Google's star's suspension of service was delivered in August for about two months after the official Google Stadia Twitter account denied the rumors of suspension of service.

We decided to stop Stadia streaming service because we didn't get the attention of our expected users, said Google Phil Harrison, vice president of Google Phil Harrison.

The basic technology platform that supports Stadia has been proven to be. We will apply this technology to other areas of Google such as YouTube, Google Play, and AR. We are devoted to the game and developers, partner companies, cloud customers And we will continue to invest in new tools, technology and platforms that support developers' success.

Google will refund the costs and additional content of the game purchased through all Stadia hardware and Stael stores purchased through the Google Store. In addition, google stadia service will be held until January 18th for existing users.

Lack of service quality... signs of suspension of service already revealed

Google Stadia is a cloud game service launched in 14 global countries including the United States in November 2019. It was noteworthy that the user's operation signal was processed on the server and the game screen was sent back to the user in real time so that the game could be enjoyed anywhere without downloading the game separately.

However, criticism continued from the beginning of the launch due to the input delay and the deterioration of image quality. At the time, most of the major media such as PC gamers and US gamers, and most of the major media such as the New York Times and Forbes made a negative comment on Google Stadia. Some media had a high level of expression of 'disaster' and 'no purchase value'.

In terms of graphic quality, it could not maintain the nitrate, so the pixels were crushed on the screen and the screen resolution was coming and going, and some games did not support 4K resolution at all.

No faster input reactions that had great expectations were not implemented. Even though the Washington Post played a game such as Destiny 2 and Shadow of Tomb Raider, even though the service quality test was conducted in a pleasant environment of network delay 2ms, download 747.74Mbps, and upload 909.16Mbps level, the character reacts after playing a button when playing games such as Destiny 2 and Shadow of Tomb Raider. It was confirmed. Due to the input delay, he could not avoid the enemy's attack and could not attack on time.

Even though the news of the suspension of the service is somewhat suddenly, the related communities are the main community. It is a testimony that the quality of service is far from the user's interest because it does not meet expectations.

Also, since last year, the signs of suspension of google stadia service have been revealed, the reason why users are not surprised at this news.

Google stopped developing Google Stadia's own game in February 2021. In September of the same year, the Stadia personnel were changed to the cloud team. In addition, after the first launch in 14 global countries, the service state did not expand, and there was also a suspicion that the user response was lukewarm within the first launching country.

The cloud game market even after exiting Stadia

As Google Stadia, who represented the cloud game market, stepped in, the eyes of the world headed for the remaining runners NVIDIA and Microsoft. NVIDIA provides cloud game services through Game Pass, a subscriber game service, and Microsoft.

These services are steadily increasing the number of users with convincing response speeds and various game lineups. Other runners have steadily proved the possibility of the cloud game market that Google Stadia has not proved.

In particular, Microsoft is developing a cloud game market with a game service lineup that overwhelms competitors, even though he is a latecomer. Game Pass Ultimate users can enjoy most of the games included in the game pass service lineup, even if they don't buy them.

The cloud game function of the game pass will continue to improve.

Microsoft is developing a function that can purchase DLC or in-game goods in a connection state, and even foretells the function that can be played in the cloud if the game is purchased by a game that is not included in the game pass.

In addition, if you run a cloud game on your PC, you will be able to use the keyboard and mouse even though it is a console game, and will increase the cloud game server capacity by 125% to provide a smooth game environment.


An official in the game industry said, Google Stadia's exit means Google's failure, not the failure of the entire cloud game market. There is a possibility.

Google In addition, Video cards are increasing as the performance is improved. It means that users are burdened with having an environment for enjoying the game, he said. I looked at it.

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