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Sony could still skip the E3 this year

Sony could well be content with this year's E3. Michael Pachter, Wedbush Securities analyst, said VGC that he did not fully agree with the idea that Sony is at the most important trade show of the year. In 2019, the company decided not to participate in the conference, which was logical. Without new material, without important new games to announce, and nothing to say, go to the event and hold a press conference would have been useless.

It is surprising to learn that they might not attend this year due to the release of the PlayStation 5 during the holiday season. With the E3 that slowly loses its brilliance over the years, companies like EA deciding to keep their own event Ea Play the same weekend rather than attending, Sony could choose to do the same thing.

The PlayStation 5 will have been revealed well before, and Sony could try to hold his event like EA. A specific Sony event nearby give them access to the same people who go to E3. This would also give them a complete control of their location, spent time on stage at the press conference and how visitors interact with the product and the brand without sacrificing attention to other companies.

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The Entertainment Software Association has also had its problems recently, with significant data violations and a struggle to prevent the event with too many major suppliers. It could play in the fact that Sony decides to look for their place.

While Sony has always attached to reaching clients through events and conventions, E3 suffers from a case of identity loss since he opened the event to the public. It is no longer a real show, and without the development of an event dedicated exclusively to consumers, a final decision must be taken to find a solid ground again.

It is also possible that Sony decides to do nothing this weekend, but it seems unlikely. Sony would not want to give Microsoft a free pass for the attention of the media and consumers during one of the busiest weeks of the game. To this end, we expect Sony to organize his own event or either at E3 and ready to participate.

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