Sony lately buys a studio after another and obviously pursues a very specific strategy. Instead of taking out huge developers who produce a The Last of US 2, God of War and Spider-Man after another, the responsible persons also rely on smaller studios with titles, which are also smaller. This ideally creates a first party lineup full of unique, varied and diverse games, which should still appeal to a mass market.
Sony's First Party Strategy? Unique, varied, but still mass compatible
Latest Purchase: Firesprite. Sony announced yesterday that Firesprite encourages another studio to the Roster of First Party Developer Studios. The purchase is in a long series that has been added recently. On the selection, Sonys can be read overall strategy, such as the well-known insider and journalist Jeff Grubb writes at Venturebeat.
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Sony buys a new studio and it's not Bluepoint again
That says Sony: in Gamesradar \ - and Gamesindustry interviews speak Hermen Hulst about buying Firesprite. He explains that the games of the new Sony studio should distinguish greatly from what we are used to from the PlayStation Studios. Meanwhile, Job Letters at Firesprite suggest that the team could work on a multiplayer shooter.
It's all about the quality and uniqueness of the games experiences. [...] The experiences that you can expect [from Firesprite] will be quite different than what you are used to from other Playstation Studios. I like that. I believe that our community earns rich and elusive experiences.
Sony does not need a 2nd Naughty Dog: Needless to say that Sony does not need a studio that focuses on large AAA blockbusters with SinglePlayer story. Bend, Guerrilla, Insomniac, Sucker Punch, Santa Monica and of course Naughty Dog (apart from the planned TLou-Multiplayer offshoot once).
Which studios otherwise belong to Sony and what they are currently working on, you can read here:
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Diversity, but not to Doll: Sony instead looks like studios like Housemarque instead, which publish some more wavered tracks like Returnal. These are at least experimentally experimentally, but not too much - unique, but still for the wide mass. So it is probably about to address the greatest possible, global target group.
That it is not just about nishige titles, which are the main thing differently , could show that, for example, Sony's Japan Studio was closed. What should not mean that there was only super experimental stuff, but that was probably not mass-compatible enough for Sony.
What do you say: Do you think Sony wants to diversify, or that we get more from the same?
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